THE BRIEFING
DECADE STUDY
TARGET GROUP
APPLICATION
The Decade Study focuses on tracking the development of strength and endurance performance levels from childhood to adulthood and their impact on physical health. The study aims to engage children and young individuals, encouraging their participation for a period of ten years. Additionally, the study is intended for potential sponsors, foundations, and academic presentations.
“As we would also like to print shirts with the logo. But if it doesn't clash with the Uni Basel mint green, it would be good,” says the client.
COLORS & TYPO
The target audience was analyzed and comprehended. A color palette was created to align with the desired values, and a typography concept was developed to resonate with the brand and evoke emotional connections with the consumer.
THE DESIGN CONCEPT IN ACTION
The clear, minimalist, and simple design conveys professionalism and friendliness. The modern sans-serif font appears friendly and not overly mechanical, making it easy to read. Achieving this requires well-thought-out design concepts and appropriate application methods.
THE BRIEFING
DECADE STUDY
TARGET GROUP
APPLICATION
The Decade Study focuses on tracking the development of strength and endurance performance levels from childhood to adulthood and their impact on physical health.
The study aims to engage children and young individuals, encouraging their participation for a period of ten years. Additionally, the study is intended for potential sponsors, foundations, and academic presentations.
“As we would also like to print shirts with the logo. But if it doesn't clash with the Uni Basel mint green, it would be good,” says the client.
COLORS & TYPEFACES
The target audience was analyzed and comprehended. A color palette was created to align with the desired values, and a typography concept was developed to resonate with the brand and evoke emotional connections with the consumer.
THE DESIGN CONCEPT
IN ACTION
The clear, minimalist, and simple design conveys professionalism and friendliness. The modern sans-serif font appears friendly and not overly mechanical, making it easy to read. Achieving this requires well-thought-out design concepts and appropriate application methods.
