Sustainable Sportbrands

Editorial Design

I had to develop a brochure and matching posters centered around sustainability. After researching urban sports brands, I chose to focus on Nike and On due to their broad positioning in lifestyle and running, as well as their sustainability efforts.

The strategy was to present the content from the perspective of these brands, offering an unfiltered look at their sustainability work in the brochure and posters. The aim was to reflect the ideal brand communication of Nike and On.

TYPOGRAPHY AND VISUAL LANGUAGE

ARIAL
GREEN
B/W

I began by focusing on the branding, which aimed to persuade through robust and clear typography. I chose the Arial font and incorporated green elements, black, and white imagery to complete the branding

THE CONTENT
RESEARCH

The content search was conducted only on the Nike and On websites, and the information was retrieved without any alterations or filtering.

TYPOGRAPHY AND
VISUAL LANGUAGE

ARIAL
GREEN
B/W

I began by focusing on the branding,
which aimed to persuade through
robust and clear typography. I chose
the Arial font and incorporated green
elements, black, and white imagery to
complete the branding.